Live Webinar - Friends with Marketing: Managing a Winning and Compliant Marketing Program - April 6, 2023
1:30-3:30 p.m. CT On-demand available April 7, 2023
Bank professionals face an evolving advertising landscape. There are new modes of interaction, new media platforms, changing regulatory perspectives, and new players (hello FinTech!) creating a perfect storm for conflict. Community institutions must rise to the challenge to stay competitive, relevant and nimble.
Add to this mix an unpredictable real estate market and a highly competitive lending environment. Do you have lenders leaving your employment because the mortgage broker world has “many more freedoms”? Do you have lenders posting on social media as financial influencers? If you don’t yet, you will!
A multitude of advertising rules have been around a long time, but are they still appropriate? The pressure is on to take a fresh look at rules’ interpretations and applications. The FDIC is looking to modernize their advertising rules. What is to come of it?
On top of it all, consumers have low / no attention spans and will quickly pass on ads that are “TLTR” (too long to read). No wonder marketers are pushing the envelope more than ever before! The “same old same old” doesn’t cut it anymore. How should stale stuffy rules be applied sufficiently to these brave new times?
This webinar will offer helpful advice on fostering a strong relationship with marketing staff – rooted in credibility, communication, collaboration and consistency. Attendees will also receive a review of the full plate of various advertising rules covering deposit, operational, and lending rules. Pitfalls and pratfalls of social media and digital marketing will be highlighted too, with current and pertinent examples from the front line.
Join this two-hour program to cover these topics:
All of this information will be presented from the perspective and real-life experience of a veteran compliance pro (25 years!) who, like you, is in the trenches every day!
WHO SHOULD ATTEND:
Compliance staff, marketing staff, bank managers, loan operations, deposit operations, and audit staff.