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“…the CFPB announced a settlement with a mortgage company to resolve allegations that the company sent false, misleading, and inaccurate direct-mail advertisements…” Between July and October 2020 the CFPB in fact settled with nine mortgage lenders and imposed nearly $4.5 million in penalties. It’s a fact when you work in a bank, you wear many hats. If one of yours includes advertising, that is designing, auditing/reviewing or just explaining an advertisement to management or an examiner, this webinar is for you. We will cover the major requirements and then go beyond the typical “advertisement” and talk also about some of those “minor” things that can bite you like the use of examples in ads and “fuzzy math,” FDIC signage and lobby disclosures too. There are many regulations with requirements you need to be aware of. If you are responsible, be informed.
We will focus on complying with the advertising requirements in consumer protection regulations. We will address how advertisements can cross the line from selling a product or service to deceiving them and finding the bank in UDAAP hot water. We will examine what you can say, what you should not say, when to say it, how, and more. We will look at real-life examples of advertising errors both from print media and social networks.
The webinar will also focus on recognizing key compliance elements and compliance controls to use to safeguard the bank, yet still deliver your intended marketing message. The webinar will help keep the rules straight and will provide useful checklists and other compliance tools to make your job easier, whether you're a compliance officer, an auditor, or a designer of ads in a marketing department.
Some items we’ll discuss include:
- What is an advertisement and why does it matter
- Reg Z requirements
- What are triggering terms
- Use of the term APR
- Open-end credit
- Fair Housing
- Deposit insurance
- Official signage
- When to use the advertising statement
- Reg DD and general deposit ads
- When “free” is “free”
- More triggering terms
- Lobby disclosures
- And more…
WHO SHOULD ATTEND: Anyone involved with producing, reviewing and auditing all types of advertisements in any medium would benefit from this program, from marketing staff to compliance.
Questions and Answers