“…the CFPB announced a settlement with a mortgage company to resolve allegations that the company sent false, misleading, and inaccurate direct-mail advertisements…” Between July and October 2020 the CFPB in fact settled with nine mortgage lenders and imposed nearly $4.5 million in penalties. It’s a fact when you work in a bank, you wear many hats. If one of yours includes advertising, that is designing, auditing/reviewing or just explaining an advertisement to management or an examiner, this webinar is for you. We will cover the major requirements and then go beyond the typical “advertisement” and talk also about some of those “minor” things that can bite you like the use of examples in ads and “fuzzy math,” FDIC signage and lobby disclosures too. There are many regulations with requirements you need to be aware of. If you are responsible, be informed.
We will focus on complying with the advertising requirements in consumer protection regulations. We will address how advertisements can cross the line from selling a product or service to deceiving them and finding the bank in UDAAP hot water. We will examine what you can say, what you should not say, when to say it, how, and more. We will look at real-life examples of advertising errors both from print media and social networks.
The webinar will also focus on recognizing key compliance elements and compliance controls to use to safeguard the bank, yet still deliver your intended marketing message. The webinar will help keep the rules straight and will provide useful checklists and other compliance tools to make your job easier, whether you're a compliance officer, an auditor, or a designer of ads in a marketing department.
Some items we’ll discuss include:
What is an advertisement and why does it matter
Reg Z requirements
What are triggering terms
Use of the term APR
When to use the advertising statement
Reg DD and general deposit ads
When “free” is “free”
More triggering terms
WHO SHOULD ATTEND: Anyone involved with producing, reviewing and auditing all types of advertisements in any medium would benefit from this program, from marketing staff to compliance.
Mr. Andy Zavoina, CRCM, is an Executive Vice President with the Glia Group, Inc., best known for its involvement with BankersOnline.com. He joined Glia and BOL in 2003.
Mr. Zavoina has been in finance and banking for over 39 years. Over 20 years were with a two-bank holding company that had $534 million in assets, 89 branches spanning Texas and nearly 500 ATMs. He has done loan workouts, has been a consumer, commercial and real estate lender and managed those departments, as well as being his banks first Webmaster. He was responsible for compliance -management, -auditing, and -training for both banks.
Mr. Zavoina is a recipient of the American Bankers Association’s Distinguished Service Award for his involvement and accomplishments in the field of regulatory compliance management. He is a past Chairman of the ABA’s Compliance Executive Committee, the Editorial Advisory Board for the ABA Compliance Magazine and served as a member of the ABA’s Compliance School Board. He is a BankersOnline Guru. He also served on the Texas Bankers Association's Compliance Committee. He is a graduate of the ABA National Commercial Lending School, National Compliance and National Graduate Compliance School and is a Certified Regulatory Compliance Manager with the Institute of Certified Bankers. He has written articles and lectured on compliance, the use of the internet and technology as a tool, as well as compliance in cyberspace to local, state and national associations across the U.S. and teaches basic compliance and compliance management.
You can reach Andy on the Internet by using his e-mail address, firstname.lastname@example.org, or visiting http://www.bankersonline.com.
Advertising,Audit and Internal Controls,Compliance,Compliance Management and Auditing,Credit Cards,Deposit Operations,eCompliance,Fair Lending, ECOA,Lending,Lending: Administration, Compliance and Operations,Marketing and Sales,Operations Compliance,Operations,Real Estate Lending,Regulation Z: Truth in Lending,RESPA