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Marketing has been accumulating a long list of email addresses for customers and non-customers. All those registration cards and emails collected at the new accounts desk add up. What’s Marketing supposed to do with these? Achieve 2020 marketing goals, that’s what. And why not, everyone is doing it. But there are rules, and they are precise.
CAN-SPAM, the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is more than a well thought out acronym. And while your bank has nothing to do with pornography, it may have everything to do with the reach of this law. Postage costs are not going down. If you want to save on postage, email is the better option, it’s fast and it’s cheap.
If your bank is sending commercial marketing messages via email, it is important that you understand the requirements CAN SPAM imposes on you. In this webinar we will discuss the information that must be included in your message to conform to the legal requirements. We will discuss the auditing process that should be a part of your annual audit calendar and risk management program. And we will discuss virtual red lining which has been happening. Through targeted email lists it’s easy to violate fair lending and you may not even know it.
It is also important to understand the differences between marketing messages and those transactional in nature. The difference may be what is communicated, such as the delivery of disclosures. These have separate requirements.
Your marketing efforts may include contacting customers, both existing and those you want to capture to grow your market. Where do the Telephone Consumer Protection Act, the national Don Not Call registry and company specific DNC lists come into play? We'll discuss this so that you'll know when you need a policy and procedures and how to react to customers wanting to opt-out.
Join us for the one-hour review of CAN-SPAM.
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