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 | Way to Go! Best Sales and Service Practice for the Frontline
Presented by: Honey Shelton
Unlike first impressions, every time a customer walks in, drives up, telephones or emails you have an opportunity to do something, SELL.   And this is what the best sales and service organizations do. The more accounts your customer has with you, the longer lasting the relationship will be. So get your customer contact staff and others together to learn how to focus on sales. Twelve specific points will be discussed to improve your sales results and you can't afford to miss these if sales and customers are important to you.
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 | 25 Ways to Get More Business from Current Bank Customers and Attract New Ones
Presented by: Marcia Yudkin
Unlike first impressions, every time a customer walks in, drives up, telephones or emails you have an opportunity to do something, SELL. And this is what the best sales and service organizations do. The more accounts your customer has with you, the longer lasting the relationship will be. So get your customer contact staff and others together to learn how to focus on sales. Twelve specific points will be discussed to improve your sales results and you can't afford to miss these if sales and customers are important to you.
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 | Branding Your Bank: From Choosing a Marketing Theme to Integrating It With Operations, Your Web Site and Customer Service
Presented by: Marcia Yudkin
Ad campaigns are like hurricanes as they blow in and out. Trade winds are like branding, they're always there. Your branding needs to be positive and needs to be nourished. It is under your control. Learn the best ways to attain the brand you want to be known for so that you can increase customer loyalty and growth. This is the objective of your marketing plan. Ad campaigns, web sites and your operations all influence this as a total package. Learn how it ties together and how you can separate your institution from all the others by Branding Your Bank.
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 | Reaching U.S. Hispanics: "Jump Start" Your Efforts
Presented by: Heberto Gutiérrez
Ad campaigns are like hurricanes as they blow in and out. Trade winds are like branding, they're always there. Your branding needs to be positive and needs to be nourished. It is under your control. Learn the best ways to attain the brand you want to be known for so that you can increase customer loyalty and growth. This is the objective of your marketing plan. Ad campaigns, web sites and your operations all influence this as a total package. Learn how it ties together and how you can separate your institution from all the others by Branding Your Bank.
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 | Sharing Customer Information with Affiliates and Third Parties
Presented by: Jack Holzknecht
Do you really know when your institution can share customer information, and
with whom? Different rules apply to sharing with affiliates of your institution and to sharing with other parties. In fact, one set of rules is changing, or will be if regulators get around to finalizing their rules. Join Jack Holzknecht for his information-packed two-hour webinar to get the latest scoop on privacy and affiliate-sharing rules.
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