Advertising:
Getting It Right

Presented by:
David Dickinson



Materials (only available to registered users)

We know how difficult it is to comply with bank advertisement regulations. This webinar will provide a reference of virtually every regulation affecting bank advertisements. The rules on what you can say, cannot say and what you must say are technical and can be confusing.

This 2-hour webinar will help keep the rules straight and will provide useful checklists and other compliance tools.

Financial institution advertisers must deal with an array of state and federal laws, some of which apply to all advertising, some only to loans and some only to deposits. All too often, these advertisements do not pass muster.

Topics covered:
  • Truth in Lending Act – Regulation Z, General Disclosure Requirements, Closed-End and Open-End Credit
  • The Fair Housing Act
  • Deposit Insurance
  • Truth in Savings Act – Regulation DD
  • Sample Rate Sheet
  • Lobby Disclosures
About the speaker:  David Dickinson
David is a highly trained expert in compliance regulations. He is also a motivational speaker and innovative educator. As a qualified speaker on compliance issues, David speaks for the American Bankers Association's National Compliance School, as well as several state banking associations. He conducts various seminars throughout the year, has developed numerous compliance manuals and has written articles for prestigious banking publications. In 1993, he established the firm of Banker's Compliance Consulting.

About the seminar:
One registration is required per location. If the complete broadcast is received via the computer the AUDIO and VIDEO COMPONENTS can be connected to an A/V projector to allow multiple participants to view the conference. If the audio portion of the broadcast is received via the telephone the AUDIO portion can be placed on speaker phone to allow multiple participants. Interactive components delivered via Web include slides, online polls and interactive Q&A via chat.

Each registration also comes with one ARCHIVED viewing of the event. This will enable you to participate in the LIVE event as well as train additional staff from the ARCHIVED event.

Handouts will be provided and we welcome questions during and after the seminar, as well as in advance. Questions received after the seminar will be posted on a special Web page for later viewing by seminar attendees.

Contact Information: Billing questions can be directed to Carin Eisenhauer, carin@bankersonline.com. All other questions may be directed to mpetry@bankersonline.com

TEST YOUR SYSTEM: Click below to test receiving the presentation using Windows Media Player.